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  • A Researcher’s Guide to Mystery Shopping

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    A Researcher’s Guide to Mystery Shopping

    Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.

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  • A Researcher’s Guide to Dashboards

    A Researcher’s Guide to Dashboards

    Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.

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  • A Researcher’s Guide to In-Home-Use Tests

    A Researcher’s Guide to In-Home-Use Tests

    There are a lot of methods to collect consumer feedback about certain products.

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  • A Researcher’s Guide to Online Focus Groups

    A Researcher’s Guide to Online Focus Groups

    Very often, we got asked how traditional focus groups can be shifted to an online methodology.

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  • Five Challenges in Data Collection when doing Research into Customer Journeys

    Five Challenges in Data Collection when doing Research into Customer Journeys

    During the last years, customer journeys have become increasingly complex.

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  • Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.

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  • How can algorithms help us to improve data quality?

    How can algorithms help us to improve data quality?

    In this article, we’d like to explore application fields for algorithms to help us improve our data quality.

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  • Who are our panellists? The importance of profile information

    Who are our panellists? The importance of profile information

    In this article, we are still answering the question who all these people are, that join our panel.

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  • Panel Size - Does it really matter?

    Panel Size - Does it really matter?

    Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.

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  • The basic principles of Panel Recruitment

    The basic principles of Panel Recruitment

    Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?

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  • What’s the key issue of Panel Management?

    What’s the key issue of Panel Management?

    The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…

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  • Feasibility and Panel Size: How Big is Big Enough?

    Feasibility and Panel Size: How Big is Big Enough?

    We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…

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  • Why Chatbots are the next big thing in Survey Research

    Why Chatbots are the next big thing in Survey Research

    In the not too distant future, people may interact with computers in a completely new way.

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  • Getting it Right: Sample Quality in Personal Interviews

    Getting it Right: Sample Quality in Personal Interviews

    Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.

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  • What is Data Quality? (Part 2/2)

    What is Data Quality? (Part 2/2)

    What aspects of data quality are most relevant in practice and what we can do to achieve it.

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  • What is Data Quality? (Part 1/2)

    What is Data Quality? (Part 1/2)

    Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.

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  • Changing the Method of Tracking Studies

    Changing the Method of Tracking Studies

    The first rule for tracking studies is to avoid any changes to the survey methodology.

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  • What sample size is representative?

    What sample size is representative?

    And how many interviews are recommended to obtain representative results?

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  • How Representative is Online Research?

    How Representative is Online Research?

    Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.

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  • The Art of Designing Online Questionnaires

    The Art of Designing Online Questionnaires

    Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…

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  • Five Basic Principles for Writing Good Questionnaires

    Five Basic Principles for Writing Good Questionnaires

    At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.

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  • A Donald Duck Lesson about Tracking Studies

    A Donald Duck Lesson about Tracking Studies

    Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.

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  • Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…

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  • 5 Easy Steps to Successfully Initiate Tracking Studies

    5 Easy Steps to Successfully Initiate Tracking Studies

    Setting up tracking studies is very often quite challenging.

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  • Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.

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