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Incentives make people doing things they wouldn’t do without getting the incentive. Participating in surveys for example.
Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting mobile research were presented.
ODC and Norstat combined forces to participate in our very first Insight Show exhibition.
Norstat, the leading data collector for market and social research in Northern Europe, has agreed to acquire a majority stake in ODC Services (ODC).…
There are quite a lot of misleading panel metrics being used in our industry.
The most challenging, but also most fascinating tasks for researchers have a very clear and easy to understand problem, but (almost) no solution.